The Ultimate Guide to Car Discounts for Military Members
As an appreciation for your service in the military, almost all of the manufacturers offer a cash bonus savings that can be applied towards a purchase or lease. Most deals are around $500 but can go as high as $2,000 on certain models.
Nearly all manufacturers offer discounts and offers to those currently stationed overseas, but BMW and Volvo have very comprehensive incentives for military personnel in Europe. Volvo will offer to ship the vehicle to the nearest possible local dealer or port or have it directly shipped to your next destination.
Let’s take a closer look at how to qualify and the requirements for each of the military savings programs. At the bottom, we also list all the current discounts for military personnel offered by each manufacturer.
Car Deals Aren’t The Only Way to Save!
How to Qualify for a Military Discount
To qualify for a military discount you typically have to be active duty or retired armed services.
Military Status Requirements
The eligibility for the military incentive programs is generally the same for most manufacturers, with differences in restrictions on how long a veteran has been separated from military service (1-3 years). These bonus deals generally apply to:
- Active Duty
- Reservists
- Retired
- Veterans
A majority of manufacturers specify active duty as someone who is full-time in the Army, Navy, Air Force, or Marines. About a third of the manufacturers make these programs eligible to members of the National Guard:
Ford and Lincoln are the only manufacturers that offer military incentives to members of the Honor Guard. While Lexus is the only one to offer its program to Gold Star families. A few manufacturers do require a qualifying salary in addition to getting a credit approval through their financial services.
Related: Police, law enforcement, firefighters, EMTs, and healthcare professionals should look for first responder discounts.
What to Bring to the Dealership
The military incentive programs are recognized nationally so any authorized dealership should acknowledge the discounts.
Accepted forms of proof for military status varies for each manufacturer but they generally will accept:
- Leave and Earning Statement (LES)
- Military ID card
- DD Form 214, Certificate of Release or Discharge from Active Duty
- Retiree Account Statement (eRAS)
- Retiree Separation Orders
If purchasing or leasing with GM Military Discount, you will need to get an authorization code from their site. It uses ID.me to verify your eligibility for the program so you only need to bring your driver’s license and authorization number.
TrueCar Military Car Buying Program
TrueCar offers military benefits. Their military benefits include a cash bonus between $500 and $4000 from select manufacturers. They also offer dealer discounts on both new and used vehicles. Military buyers can receive up to $4,000 of benefits for repair and auto deductible reimbursement. Lastly, they offer a Military Customer Service Hotline at 1-866-850-8318.
The TrueCar military car-buying program is for veterans, active members, and their families. You can activate your Military Appreciation Package by reporting your purchase. Learn more from their helpful resource page for military buyers.
Best Deals for Military Personnel and Veterans
Out of the many military programs GM Military Discount and Lexus stand out as the better deals. GM Military Discount allows for a generous 3-year period in which the veteran has left service while Lexus’ is 2 years.
They both offer their programs to a wide range of military or related personnel.
Below are some of the best car deals for military personnel.
| Manufacturer | Program Name | Special Offers & Discounts | Eligibility & Requirements | Expiration |
|---|---|---|---|---|
| Acura | Acura Military Appreciation Offer | $750 Savings on 2024 or newer Integra, TLX, RDX, MDX or ZDX | Active Duty, Ready Reserve, U.S. Military Retirees and Gold Star family members | 3/31/2025 |
| Audi | Audi Military Select Program | 1,000 off purchase/lease on new and unused vehicle | Active Duty, Retirees, Veterans, and Military Family Members | Ongoing |
| BMW | BMW Military Incentive | $500-$4,000 off purchase/lease of new vehicle | Military, Veterans, and Military Family Members | 3/2/2025 |
| Buick | GM Military Appreciation Program | Eligible for discounts and combined lease offers on select models | Active Duty, National Guard, Reservists, Retirees, Veterans | 3/3/2025 |
| GMC | GM Military Appreciation Program | Eligible for discounts and combined lease offers on select models | Active Duty, National Guard, Reservists, Retirees, Veterans | 3/3/2025 |
| Cadillac | GM Military Appreciation Program | Eligible for discounts and combined lease offers on select models | Active Duty, National Guard, Reservists, Retirees, Veterans | 3/3/2025 |
| Chevrolet | GM Military Appreciation Program | Eligible for discounts and combined lease offers on select models | Active Duty, National Guard, Reservists, Retirees, Veterans | 3/3/2025 |
| Chrysler | Chrysler Military Incentive Program | $500 off purchase/lease on 2025 and 2024 vehicles | Active Duty, Reservists, Retirees, Veterans (within 1 year) | Ongoing |
| Dodge | Dodge Military Incentive Program | $500 off purchase/lease on 2025 and 2024 vehicles | Active Duty, Reservists, Retirees, Veterans (within 1 year) | Ongoing |
| Ford | Ford Military Appreciation Program | $500 off purchase/lease on eligible new vehicle | Active Duty, National Guard, Reservists, Retirees, Veterans (within 2 years) | 1/5/2026 |
| Honda | Honda Military Appreciation Offer | $500 off purchase/lease on 2023 or newer | Active Duty, National Guard, Reservists, Retirees, Veterans (within 2 years) | 3/31/2025 |
| Hyundai | Hyundai Military Program | $500 off purchase/lease | Active Duty, National Guard, Reservists, Retirees, Veterans | 12/31/2025 |
| Infiniti | Infiniti Military Program | Eligible for discounts and special service | Active Duty, National Guard, Reservists, Retirees, Veterans | Ongoing |
| Jaguar | Jaguar Military Sales Program | Eligible for discounts on select models | Military Personnel | Ongoing |
| Jeep | Jeep Military Incentive Program | $500 off purchase/lease on select 2025 and 2024 vehicle | Active Duty, Reservists, Retirees, Veterans | 1/2/2026 |
| Kia | Kia Military Specialty Incentive Program | Eligible for discounts on select models | Active Duty, Retirees, Veterans | Ongoing |
| Land Rover | Land Rover Military Sales Program | Eligible for discounts on select models | Military Personnel | Ongoing |
| Lexus | Lexus Military Reward Program | $1,000 off purchase/lease on new vehicles | Active Duty, Gold Star families, Retirees, Veterans (within 2 years) | Ongoing |
| Lincoln | Lincoln Military Appreciation Program | $500 off on select new Lincoln models | Active Duty, National Guard, Honor Guard, Reservists, Retirees, Veterans (within 2 years) | 1/2/2026 |
| Mazda | Mazda Military Appreciation Bonus Cash | $500 off purchase/lease on new and unused 2023, 2024, or 2025 vehicle | Active Duty, Reservists, Retirees, Veterans (within 2 years) | 2/28/2025 |
| Mitsubishi | Mitsubishi Military Rebate | $500 off on select models | Active Duty, Reservists, Retirees, Veterans (within 1 year) | 3/31/2025 |
| Nissan | Nissan Military Program | $500 off and can be combined with all current national and regional incentives | Active Duty, Reservists, Retirees, Veterans (within 2 years) | Ongoing |
| RAM | RAM Military Incentive Program | $500 off purchase/lease on select 2025 and 2024 vehicles | Active Duty, Reservists, Retirees, Veterans (within 1 year) | 1/2/2026 |
| Subaru | Subaru Military Discount Program | $500 off purchase/lease | Active Duty, Reservists, Retirees, Veterans (within 2 years) | Ongoing |
| Toyota | Toyota Military Rebate | $500 off purchase/lease | Active Duty, Reservists, Retirees, Veterans (within 2 years) | Ongoing |
| Volkswagen | VW Military Bonus | $500 off purchase/lease | Active Duty, Reservists, Retirees, Veterans (within 2 years) | 1/2/2025 |
| Volvo | Volvo Military Sales Program | $500 off purchase/lease on 2024/25 vehicles | Active-duty members, Reservists, National Guard members, and Veterans | Ongoing |
