Toyota 4Runner: 5 Top Competitors & Alternatives For 2023
John Goreham is a life-long car nut and recovering engineer. John’s focus areas are technology, safety, and green vehicles. In the 1990s, he was part of an academic team that built a solar-electric vehicle from scratch. His was the role of the battery thermal control designer. After earning his engineering degree, John also completed a marketing program at Northeastern University. For 20 years, he applied his engineering and sales talents in the worlds of semiconductor manufacturing, biopharmaceutical production, and automotive electronics supply chain. Always a writer, John has published numerous articles in technical journals such as Chemical Processing Magazine. In 2008 he retired from that career and dedicated himself to chasing his dream of being an auto writer. In addition to online publications such as Car Talk, John’s work has appeared in print in dozens of American newspapers, and he provides reviews to many vehicle shopping sites.
The Toyota 4Runner is a much-loved five or seven-passenger SUV. The rugged 4Runner has built a solid reputation for reliability, durability, and quality. The 4Runner can be a family vehicle or an overlander.
The 4Runner really occupies two segments. First, it competes with vehicles like the Jeep Wrangler. Second, it also fills the same roles that the tamer Toyota Highlander does for many owners.
Our 4Runner alternatives will include both serious off-roaders and some crossover SUVs that can fill the family-oriented utility roles and still get your kayaks to the lake.
Table of Contents
What’s New for 2023?
For the 2023 model year, the Toyota 4Runner celebrates its 40th Anniversary. Hench, the automaker has come out with its 40th Anniversary Editon of the 4Runner. This special edition 4Runner includes a set of bronze 17-inch wheels and bronze stitching on the leatherette seats and shift knob. 40th Anniversary insignias are found on the floormats, front headrests, and a couple of interior badges.
Toyota 4Runner Weaknesses
The Takeaway: The 4Runner is a proven SUV with many fans, but it is a narrow product line and has infotainment that could be better.
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Toyota dealers are presently marking up the 4Runner to prices well above MSRP. Used 4Runners are selling near or above new prices.
Those looking for an alternative to the 4Runner have many choices, and most have a better infotainment system than Toyota offers. Toyota also offers just one engine for the 4Runner.
Toyota 4Runner vs. Competitors
| Model | Approximate Price Range | Seats | Vehicle Type | Included Maintenance Years |
| Toyota 4Runner | ||||
| Jeep Wrangler | ||||
| Ford Bronco | ||||
| Honda Passport | ||||
| Nissan Pathfinder | ||||
| Land Rover Defender |
1. Jeep Wrangler
The Jeep Wrangler competes well with the Toyota 4Runner for those seeking a five-passenger SUV that can go off-road. Jeep’s line includes both two and four-door models and a wide array of trims and options that Toyota cannot match. The Jeep also features multiple convertible options, doors that come off, and a windshield that drops down.
Jeep also offers three engine choices. In addition to its V6 engine, which matches the standard offering from Toyota, Jeep also offers a plug-in hybrid four-cylinder turbocharged powertrain and a V8-equipped muscle SUV.
Jeep also offers three years of included maintenance compared to Toyota’s two years. Finally, you get to enjoy a friendly wave from legions of fellow Jeep owners as you pass them in traffic.
What’s New for 2023?
For the 2023 mode year, the Jeep Wrangler gets a Freedom Edition model. This special edition vehicle gets a military-themed exterior including a steel front bumper and rock rails on the sides. Other new additions include a new 17-inch wheel design for the Rubicon and two new paint colors called Earl and Reign.
The Takeway: Those seeking outdoor adventure will find the Jeep Wrangler SUV line has everything the 4Runner offers and much more.
Current Jeep Wrangler Deals & Incentives
| Year | Make | Model | Cash Incentives (up to) | Best Avail. APR | Lease Offers | Expiration |
|---|---|---|---|---|---|---|
| 2023 | Jeep | Wrangler | ||||
| 2024 | Jeep | Wrangler | $339/month for 36 months, $4,899 due at signing | 4/30/24 |
You may qualify for additional deals and incentives, check out this month's Jeep deals and average prices paid.
2. Ford Bronco
The Wrangler is no longer the only game in town for those that want a truly off-road SUV. Ford has brought back the Bronco and went all-in. The Bronco line is just as expansive and all-encompassing as the Jeep line and has many of the same cool features, such as removable panels.
Like the Wrangler, the Bronco is a two-row SUV with seats for five. It has the locking differentials, a detachable front sway bar, a low range transfer case, and all the other hard-core rock hopping and mud whomping stuff serious off-roaders look for.
Did we just lose you? No worries. Our next couple of 4Runner alternatives are for folks who don’t speak 4X4.
What’s New for 2023?
For 2023, the Ford Bronco goes back in time with the addition of the Bronco Heritage Edition for both two- and four-door models. The Bronco Heritage Edition comes with a 2.3-liter 300-horsepower powertrain with either a seven-speed manual or available 10-speed automatic transmission. Exterior touches include a white grille, white roof, and a set of 1960s-inspired wheels. Above that is the addition of the Heritage Limited Edition with metal Bronco-script fender badging, leather-trimmed plaid seats, and Heritage Limited badging on the center console.
The Takeaway: The Ford Bronco is yet another choice for serious off-roaders.
Current Ford Bronco Deals & Incentives
| Year | Make | Model | Cash Incentives (up to) | Best Avail. APR | Lease Offers | Expiration |
|---|---|---|---|---|---|---|
| 2023 | Ford | Bronco | $390/month for 48 months, $4,069 due at signing | 7/8/24 | ||
| 2024 | Ford | Bronco | $516/month for 48 months, $4,669 due at signing | 7/8/24 |
You may qualify for additional deals and incentives, check out this month's Ford deals and average prices paid.
3. Honda Passport
Honda wants in on the adventure SUV market, but understands its owners aren’t headed to Moab directly from the dealer lot. To add more off-road chops than any prior Honda, the company adapted much of the Pilot’s basic formula to one that will go farther and be more utilitarian. In the process, it dropped the third row.
The Passport counts among its advantages over the 4Runner, better on-road driving dynamics and better infotainment. Inside, the Passport has a massive cargo area behind the second row. Drop the seats, and you could slide in a small kayak or a pair of fat-tire bikes.
Honda is the brand for practical people who like things neat and square. The Passport fits the bill. Unless you want serious off-roading for the sake of it, the Passport will likely be more than enough for your weekend adventures in nature.
What’s New For 2023?
The Honda Passport is unchanged for the 2023 model year. The same trim levels and poertrains from the 2022 model are carried over.
The Takeaway: If you are team Honda and want to know which model they produce that might be an alternative to the 4Runner, this is it.
Current Honda Passport Deals & Incentives
| Year | Make | Model | Cash Incentives (up to) | Best Avail. APR | Lease Offers | Expiration |
|---|---|---|---|---|---|---|
| 2022 | Honda | Passport | ||||
| 2023 | Honda | Passport | 2.90% | $399/month for 36 months, $4,899 due at signing | 4/30/24 |
You may qualify for additional deals and incentives, check out this month's Honda deals and average prices paid.
4. Nissan Pathfinder
If you need an all-road vehicle more than you do an off-road vehicle, a crossover SUV has many advantages. Fuel economy, ride comfort, and space are just a few. Like the Passport, the Nissan Pathfinder is a crossover SUV with all-wheel drive.
Before you shrug off the Pathfinder as a mall-crawler, bear in mind it was recently redesigned and has more power than the 4Runner and can tow 20% more. We also found the infotainment system to be simple and effective.
We recently tested the new Pathfinder and found it to be more rugged than the prior generation, and we're pleased to see a multi-terrain drive selector switch. Even our mid-trim tester had a proper trailer hitch integrated into the rear end. The Pathfinder may not win a king of the mountain match with the 4Runner, but getting to the mountain will not be a problem.
What’s New For 2023?
For the 2023 model year, the Nissan Pathfinder adds a rugged Rock Creek Edition. This off-road-focused trim features a lifted suspension, 18-inch all-terrain tires revised front grille and lower bumper and standard all-wheel drive. Also, the Rock Creek Edition gets a slight power boost of up to 295 horsepower.
The Takeaway: The Pathfinder is a great alternative to the 4Runner for families that need all-road capability and want three rows of seating.
Current Nissan Pathfinder Deals & Incentives
| Year | Make | Model | Cash Incentives (up to) | Best Avail. APR | Lease Offers | Expiration |
|---|---|---|---|---|---|---|
| 2023 | Nissan | Pathfinder | ||||
| 2024 | Nissan | Pathfinder | 2.90% | $359/month for 36 months, $3,809 due at signing | 4/30/24 |
You may qualify for additional deals and incentives, check out this month's Nissan deals and average prices paid.
5. Land Rover Defender
Why not stretch the budget a smidge and drive home in something a bit more interesting than the everyman’s 4Runner?
Land Rover’s new Defender is available in a wide range of prices that overlap the 4Runner, has a similar 5 plus 2 seating option available, and looks so much cooler.
The Defender is a half and half vehicle that combines many of the best elements of a crossover SUV with a body-on-frame SUV. It has the ability to go anywhere a 4Runner can and a legacy the 4Runner can only aspire to.
What’s New for 2023?
The Land Rover Defender gets a third row for the 2023 model year. Known as the 130 models. This new variant of the Land Rover Defender joins the 1110 and the 90 models. Also, the 130 model gets a larger 11.4-inch infotainment display. Also, there is a 30th Anniversary Edition model of the Defender nameplate available with a 296 horsepower turbocharged four-cylinder engine. Finally, Land Rover will offer a special edition Defender with 20-inch aluminum wheels, a fabric sunroof, Grasmere Green paint, and the P400 six-cylinder powertrain.
The Takeaway: The Land Rover Defender is a “think outside the box” alternative that matches up surprisingly well with the the 4Runner.
Current Land Rover Defender Deals & Incentives
You may qualify for deals and incentives, check out this month's Land Rover deals and average prices paid.
