Nissan might not be as popular as Toyota, nor can they boast of the biggest car companies like Volkswagen and Ford; however, they’ve got great things going on with them.
The Nissan brand rose to fame due to its ability to build specialized cars that address the sporty needs of its consumers. This is evident in their awards and history with racing.
Different years yield different results. To some companies, sales drop, while some experience a boost in revenue.
This also impacts their penetration in different markets. For instance: Nissan has its major markets in Japan, the US, Europe, and China, with less presence in Africa and other regions. Yet, with the advancement of marketing strategies, Nissan’s global sales volume for 2021 dropped by 4.3%, with different models posing as their best-selling cars.
Let’s keep you updated on all the important Nissan statistics you should know.
Table of Contents
Nissan Statistics and Important Things Your Should Know
1. Nissan Sales Figures and Revenue
The Nissan brand recorded a sales decline in 2021. These stats vary according to the different years of existence of the brand. Nissan Sales figures don’t only vary amongst years but also models and regions.
2021 wasn’t the best year for Nissan. It recorded a 4.3% decline from subsequent years, with a total global sale of 3.88 million vehicles. This drop in sales drastically affected Nissan’s revenue.
In 2021, Nissan recorded a $73.908 billion revenue, which is a decline from 2020’s $90.886 billion revenue. However, there was a boost in 2022 to the tune of $74.979 billion, which is a 1.45% increase from 2021.
Within the space of 2019– 2021, here are Nissan’s sales ranking and the number of cars they’ve sold within the same period.
- 2018 – 5.65 million vehicles
- 2019 – 1.3 million vehicles (USA)
- 2020 – 4 million plus vehicles
- 2021- 3.88 million vehicles
There isn’t much data on the estimated global sales of Nissan vehicles in 2019. With great emphasis on 2020 and 2021 sales, it is evident that Nissan is falling in sales these years.
Nissan’s Annual Revenue for 2020 – 2021:
- 2020 - $90.886 billion
- 2021 - $73.90 billion
Nissan’s annual revenue and sales fluctuate across different years, which is also evident in their market strength and the models boosting sales. At the end of October 2022, Nissan recorded global sales of $3.417 million. This is with a declining 20% year-on-year change.
It is important to note that Nissan’s revenue is not exclusively reserved for the sale of cars. They engage in the manufacture, sale, and supply of marine equipment, forklift, and other related parts. Although Nissan is part of the Renault–Nissan–Mitsubishi Alliance, each brand runs its sales and marketing strategy independently of the other.
2. Automobile Production
A sneak peek into Nissan’s production line might help you understand its ideologies and philosophies. Nissan motors started auto production in 1975, citing its first production plant in Kyushu. Currently, Nissan has six domestic plants; Iwaki Plant (Engines), Tochigi plant, Yokohama plant (Engines, Motors), Oppama plant, Nissan Shatai Co., Ltd. Shonan Plant, and Nissan Motor Kyushu Co., Ltd.
Although many plants are scattered across different countries with Nissan’s presence, there are two Nissan plants in the US; Tennessee and Smyrna. In places like China, Nissan adopts a shared plant formula where they run jointly-owned assembled plants. This ensures expansion at a reduced cost while strengthening Nissan’s presence in the market.
Irrespective of the expansion of Nissan plants across different countries, it still battles with the issues of chip storage which affects production output.
In October 2022, Nissan recorded a global vehicle production of 2.781 million, which is a drop in the percentage production of 2021 vehicles. Amongst its major market sites, China, Spain, the UK, Mexico, USA, China has the highest production of vehicles, with 975,958 in 2022.
Here’s a Rundown of Nissan Production in 2021 and 2020
- Global Nissan Production 2021 – 3.58 million
- Global Nissan Production 2020 – 3.62 million
For a long time, Nissan has prioritized producing passenger cars more than commercial cars. Yet, 2020 still records more production of passenger and commercial vehicles than 2021, with a 0.5% difference.
The overall decline in Nissan’s production in 2021 amounts to 1.2% in 11 years since 2010. This indicates that Nissan records low inventory and availability of cars than it has ever seen in the last ten years. China remains Nissan’s biggest production point, with Mexico taking second place, the US, then the UK.
Nissan’s production is not limited to these countries. There are Nissan productions outside Japan in countries like Argentina, South Africa, Egypt, France, Russia, Taiwan, etc. However, Nissan is making plans to exit the Russian market due to arising issues.
3. Nissan Competitors
Like every other car brand, Nissan is not shielded from the effects of adverse competition. Although there are rumors that Nissan runs a monopolistic competition, this is entirely false.
Nissan is known for making performance cars with great designs and a great blend of technology, yet affordable. They have flaws in certain areas, like in the production of trucks, but they’ve got pretty much competition on their releases.
In USA, Nissan’s biggest competitors include Hyundai, Mazda, Chevrolet, Ford, Honda, and Toyota. The market share is relatively different for all these brands, but the competition is real.
On a global scale, sitting in the 10th position in the top 10 cars with the most revenue, Nissan doesn’t hold up much against its competition. Nissan’s global competition is against Volkswagen, Toyota, Daimler, Ford, Honda, General Motors, Mitsubishi, SAIC motor, and BMW.
The Nissan brand isn’t the largest automaker in the world, yet it pays to understand its market share and global sales trends. In 2021, Nissan’s global sales dropped to 4.3%. This is from a tune of 4.052 million vehicle sales in 2020, and it dropped to 3.876 million vehicle sales in 2021. That’s weird!
Nissan sustained its market strength in Japan, China, the US, and Europe but with great losses in most of these regions. For instance, Nissan Japan records a 10.3% decrease in 2021 sales. 5.2% in China, 3.7% in the US, and 13.3% sales drop in Europe. The best-selling models for these different regions also vary.
Top-selling Nissan Models in Different Regions:
- Qashqai, Juke, Micra – Europe
- Rogue, Sentra, Altima – US
- Altima, Sylphy, Qashqai – China
- Roox, Serena, Note/Note AURA – Japan
Nissan is an amazing company; maybe not as popular as Toyota, but their cars offer great quality at amazingly cheap prices. The affordability of Nissan cars creates a lot of worries about their reliability.
However, they do not use scrap materials or cheap production measures to cut costs. Nissan is one of the top ten reliable cars.
Frequently Asked Questions
Is Nissan a successful company?
Irrespective of the recent flops of the Nissan brand, there are no arguments that they are not a successful company. They’ve recorded some impressive wins, records, sales, and vehicle volume, coming up as one of the top 10 car companies in terms of revenue. It takes a lot of success to achieve this.
Why is Nissan called Godzilla?
Nissan is called Godzilla after its numerous wins in Races. The name “Godzilla” was given to Nissan GT-R by one Australian Magazine because of the multiple wins in the Japanese Touring car championship, 1990 – 1993.