Key Nissan Stats & Trends in 2023 + Future Outlook
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From sales to production stats, everything you need to know about the major Japanese automaker
Nissan is one of the largest Japanese automakers, with global sales exceeding 3.31 million models. From sports cars to pick-ups, Nissan has a model for just about any consumer segment.
Going forward, the automaker is seeking to unveil a complete line-up of electric vehicles for all major markets.
Table of Contents
Quick History of Nissan
- Nissan originated in 1914 when it was founded as the Kwaishinsha Motor Car Works.
- Rebranded as Nissan Motor Co., Ltd., in 1934.
- Nissan absorbed the Datsun brand in 1980 but resurrected it in 2012
- Current global sales of 3.31 million vehicles
Nissan Sales Statistics
- Nissan Division fourth quarter 2022 highlights:
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- Sales of the Nissan Pathfinder were up 63.0% year-over-year for the quarter.
- Sales of the Nissan Altima were up 19.7% year-over-year for the quarter.
- Sales of the Nissan Murano were up 12.7% year-over-year for the quarter.
- Sales of the Nissan Rogue were up 10.6% year-over-year for the quarter.
- Nissan Division 2022 year-end highlights:
- Sales of the Nissan Pathfinder were up 40.0% for the calendar year.
- Sales of the Nissan Altima were up 34.9% for the calendar year.
- Sales of the Nissan Frontier were up 25.5% for the calendar year.
2022 Sales:
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- Nissan Division Total: 682,731
- Versa: 13,396
- Sentra: 77,123
- Altima: 139,955
- Maxima: 7,110
- LEAF: 12,025
- Z: 2,633
- GT-R: 57
- Total Car: 249,929
- Kicks: 54,879
- Frontier: 76,183
- Titan: 15,063
- Pathfinder: 57,862
- Armada: 11,923
- Rogue: 186,480
- Ariya: 20
- Murano: 30,074
- NV: 311,372
- NV200: 134
- Total Truck: 432,802
2021 Sales:
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- Nissan Division Total: 919,086
- Versa: 60,913
- Sentra: 127,861
- Altima: 103,777
- Maxima: 16,386
- LEAF: 14,239
- Z: 366
- GT-R: 227
- Total Car: 323,439
- Kicks: 82,960
- Frontier: 60,693
- Titan: 27,406
- Pathfinder: 41,324
- Armada: 22,814
- Rogue: 285,602
- Murano: 46,117
- NV: 751,027
- NV200: 17,359
- Total Truck: 595,647
Year-over-Year Percentage Change (% change):
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- Nissan Division Total: -25.7%
- Versa: -78%
- Sentra: -39.7%
- Altima: 34.9%
- Maxima: -56.6%
- LEAF: -15.5%
- Z: 30.6%
- GT-R: -74.9%
- Total Car: -22.7%
- Kicks: -33.8%
- Frontier: 25.5%
- Titan: -45%
- Pathfinder: 40%
- Armada: -47.7%
- Rogue: -34.7%
- Ariya: N.A.
- Murano: -34.8%
- NV: -100%
- NV200: -99.2%
- Total Truck: -27.3%
Production Breakdown:
- North American produced: 584,170
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- Car: 249,609
- Truck: 334,561
- Import: 98,561
- Car: 32
- Truck: 98,241
Percentage Change for Production (% change):
- North American produced: - 22.2%
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- Car: - 22.8%
- Truck: - 21.8%
- Import: - 41.4%
- Car: - 32%
- Truck: - 41.5%
Nissan Financial & Revenue Statistics
- Net revenue increased 37% year on year to 2,917.7 billion yen ($19.46 billion USD)
- Operating profit increased 98% year on year to 128.6 billion yen ($0.86 billion USD)
- Net income increased 124% year on year to 105.5 billion yen ($0.70 billion USD)
Production Statistics
Global production in the April 2022 - March 2023 period declined 3.7% from a year earlier.
- Production in Japan surpassed year-earlier results by 33.8%.
- Production outside Japan declined 9.4% from a year earlier.
Global sales in the April 2022 - March 2023 period declined 17.1% from a year earlier.
- Sales, including mini vehicles in Japan, surpassed year-earlier results by 6.1%.
- Sales of registered vehicles in Japan surpassed year-earlier results by 0.3%.
- Minivehicle sales in Japan surpassed year-earlier results by 15.6%.
- Sales outside Japan declined 20.0% from a year earlier.
Safety Statistics
- Nissan Altima IIHS Top Safety Pick 2022-2023
- Nissan Maxima IIHS Top Safety Pick 2022-2023
- Nissan Rogue IIHS Top Safety Pick 2022-2023
- Nissan Maurao IHS Top Safety Pick 2022-2023
- Nissan Pathfinder IIHS Top Safety Pick 2022-2023
Customer Satisfaction Ratings
Nissan was awarded 4 JD Power Awards:
- Quality Award - Nissan Murano (Mid-Size SUV Division) 2022 model
- Performance Award - Nissan Murano (Mid-Size SUV Division) 2022 model
- Dependability Award - Nissan Frontier (Mid-size pick-up) 2018 Model
- Performance Award - Nissan Versa - (Small Car Division) 2022 model
Future Projections
- Intending to launch a total of 27 electrified models by 2030.
- This impressive lineup includes the introduction of 19 brand-new electric vehicles (EVs).
- Aiming for an electrification mix of 55%, marking a significant increase from the previous target of 50%.
- Nissan forecasts substantial growth in electric vehicle sales across key markets by 2026.
- Europe: Anticipating electric vehicles to account for 98% of sales, up from the previous goal of 75%.
