Unlimited Tesla Supercharging Upgrade Offered to Stoke Q423 Demand
Unlimited Tesla Supercharging Offer Aims to Spike Year-End Demand
Steve Birkett is an electric vehicle advocate based in Greater Boston, Massachusetts. He is a content creator and marketing professional who contributes written and recorded pieces to a wide range of media outlets. His analysis has been featured in Find The Best Car Price, WWLP TV, and Torque News, among others. He has also had video content featured on Inside EVs. Birkett was an EV Guide for Plug in America events in Massachusetts (Drive Electric Cambridge and Drive Electric Lowell) and Ohio (Earth Day 2019 at Cleveland Zoo). He participates in quarterly advisory panel meetings for EVolve New York (a state-level charging initiative) and has contributed to focus groups for prominent U.S. charging networks.
Birkett is a father-of-two who loves nothing more than packing up the family and hitting the road in their latest electric car, which is currently a 2022 Hyundai IONIQ 5. With multiple Chevy Bolts in his past, as well as a Chevy Volt and Tesla Model 3 LR in the extended family, plus various EV rentals when he ventures back home to his native United Kingdom, Birkett has more than 100,000 all-electric miles under his belt and is always ready to try out a new electric vehicle.
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As 2023 draws to a close, Tesla will pull as many demand levers as possible to end the year on a positive note and set the stage for 2024. While price cuts attract new buyers, they can alienate existing Tesla owners who bought when MSRP on their model was higher. Offering transferable unlimited Tesla Supercharging taps existing customers to stoke new vehicle demand from those who previously held off to avoid losing their early benefits.
- Steve Birkett, Senior EV Editor
October 20th, 2023 – Tesla is offering existing North American customers with unlimited Supercharging the opportunity to take that early perk with them if they buy a new Tesla before the year is out.
Current owners with free unlimited Supercharging can now choose from a new Tesla Model Y, X, or S, and carry over their charging deal to that new vehicle if they take delivery by Sunday December 31st, 2023. This offer only applies to North American deliveries and does not include purchase of the Tesla Model 3 or any early Cybertruck deliveries.
Profit margins on Tesla's popular Model 3 and Model Y electric cars are at a point where Elon Musk has engaged in steep price cuts to maintain demand and keep Tesla ahead of increased competition from legacy automakers and EV startups like Rivian and Lucid. The Model 3's exemption from this unlimited Tesla Supercharging offer likely comes down to the model's recently announced refresh, which will be sufficient to convince some owners to upgrade in 2024.
Existing owners with this perk who wish to take advantage of the transfer offer will need to act fast. Deliveries of the Model Y and S are anticipated to arrive by November at the time of writing, but Tesla Model X deliveries may extend out to December. Tesla is more agile than most automakers in putting offers on the table and rescinding them when demand has been stoked to its satisfaction, so anyone with unlimited Supercharging and in the market for a new EV will need to act fast.
The move comes on the back of a disappointing Q323 earnings call for Tesla, during which CEO Elon Musk sounded a downbeat tone and sought to quell expectations that the forthcoming Tesla Cybertruck would be a runaway hit for the company from day one. With one eye on the next earnings call, Tesla is positioning itself to spike demand throughout Q423, drawing in new customers with tempting lease deals and federal incentives, while courting longstanding owners with upgrade offers such as free unlimited Supercharging and discounted features, such as Full Self Driving and performance upgrades.