After Four Year Wait, Tesla Cybertruck Deliveries Begin November 30th

GM and Ford Electric Truck Delays Open Door for Tesla

As the only completely new model on the company's product roadmap, the Tesla Cybertruck carries a huge weight of expectation. Four long years after its initial reveal, a lot has changed but the EV market is crying out for an all-electric long range truck that can be produced at scale. If Tesla Cybertruck deliveries achieve this before legacy OEMs and Rivian, Elon Musk will have cornered yet another key segment of the electric vehicle market.

- Steve Birkett, Senior EV Editor

October 19th, 2023 – Elon Musk has confirmed that the long-awaited Tesla Cybertruck deliveries will finally start on November 30th, 2023. More than four years after the polarizing all-electric truck was revealed in Texas, the final production model will reach US drivers on the final day of November.

Despite the importance of the Cybertruck, which is Tesla's first pickup truck and the only completely new model on the company's product roadmap in the near term, CEO Musk sounded a cautious tone. Tempering expectations, Musk confirmed that production would initially ramp slowly, with a gradual build throughout 2024.

Citing the Tesla Cybertruck's unique position as "one of those special products that comes along only once in a while," Musk confirmed that scaling up production will be tough. Echoing the "production hell" tone that accompanied the launch of the Tesla Model 3 in 2017 and heading into a 2018 production ramp, Musk reaffirmed that the model brings "enormous challenges in reaching volume production and making the Cybertruck cashflow positive."

Despite these challenges, Tesla Cybertruck deliveries arrive at an otherwise positive moment for the company and Elon Musk. Profit margins on Tesla's popular Model 3 and Model Y electric cars are at a point where the automaker can cut prices to stoke demand and competition, throwing down the gauntlet to OEMs like Ford, General Motors, and Hyundai-Kia, all of which have compelling electric vehicles launched or in the pipeline.

However, the likes of Ford and GM have struggled with electric truck delays in recent months, opening the door for Tesla to regain ground on models like the Ford F150 Lightning and the yet-to-be-delivered Chevy Silverado EV.

Any deliveries that the Tesla Cybertruck can achieve in 2023 and the early months of 2024 will put the company ahead of General Motors in yet another EV segment, while achieving consistent low-volume monthly deliveries would quickly catch the Ford F150 Lightning, which has been out for more than a year.

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