Ford Celebrates Record Sales by Doubling F150 Lightning Incentives

GM and Ford Electric Truck Delays Open Door for Tesla

On the back of a record sales month for Ford's electric truck, up 113% MOM in November, the Blue Oval wants to end 2023 on a high with additional F150 Lightning incentives. Matching the potential federal tax credit with another $7,500 in Retail Customer Cash on certain Lightning trims demonstrates how hard Ford is pushing to change the narrative around its electric trucks.

- Steve Birkett, Senior EV Editor

December 4th, 2023 – Ford has announced another $7,500 in Retail Customer Cash to attract buyers to its electric trucks, effectively doubling the potential savings from F150 Lightning incentives.

The $7,500 in bonus cash applies only to Lariat trim versions of the F150 Lightning which start at $71,900. This is important, because any truck priced under $80,000 can also qualify for the federal tax credit of $7,500, if the buyer has sufficient tax burden to claim that amount back in 2024. The end result for buyers in the right position is up to $15,000 in F150 Lightning incentives, a significant amount off the best-selling electric truck in the US.

A Ford F150 Lightning electric truck on display at Chicago Auto Show

According to Ford CEO Jim Farley, Ford had one of its best months for electrified vehicles in November. Taking to social media, Farley raised the F150 Lightning as the country's best-selling electric truck and highlighted hybrid models like the Ford Maverick as the brand's electrified options made up one-quarter of all its truck sales. On that note, here's how the Ford F150 Lightning compares to a standard F150.

In summary, Farley also commented on Ford's position as the second best-selling EV maker in the US, behind ever-present industry leader Tesla. Notably, Ford's push to sell more electric trucks comes as Tesla attempts to establish a foothold in the lucrative North American pickup truck segment.

The long-awaited Cybertruck was finally delivered last week and shows signs of competing with the upper end of Ford's truck lineup. If Tesla can work through early production challenges of its polarizing-yet-popular new model, the Cybertruck presents another bump in the road for Ford to sell more electric trucks. This casts the F150 Lightning incentives in a different light, with Ford attempting to squeeze as many sales as possible into the period that Elon Musk has infamously termed "production hell".

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