Ford Celebrates Record Sales by Doubling F150 Lightning Incentives
GM and Ford Electric Truck Delays Open Door for Tesla
Steve Birkett is an electric vehicle advocate based in Greater Boston, Massachusetts. He is a content creator and marketing professional who contributes written and recorded pieces to a wide range of media outlets. His analysis has been featured in Find The Best Car Price, WWLP TV, and Torque News, among others. He has also had video content featured on Inside EVs. Birkett was an EV Guide for Plug in America events in Massachusetts (Drive Electric Cambridge and Drive Electric Lowell) and Ohio (Earth Day 2019 at Cleveland Zoo). He participates in quarterly advisory panel meetings for EVolve New York (a state-level charging initiative) and has contributed to focus groups for prominent U.S. charging networks.
Birkett is a father-of-two who loves nothing more than packing up the family and hitting the road in their latest electric car, which is currently a 2022 Hyundai IONIQ 5. With multiple Chevy Bolts in his past, as well as a Chevy Volt and Tesla Model 3 LR in the extended family, plus various EV rentals when he ventures back home to his native United Kingdom, Birkett has more than 100,000 all-electric miles under his belt and is always ready to try out a new electric vehicle.
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On the back of a record sales month for Ford's electric truck, up 113% MOM in November, the Blue Oval wants to end 2023 on a high with additional F150 Lightning incentives. Matching the potential federal tax credit with another $7,500 in Retail Customer Cash on certain Lightning trims demonstrates how hard Ford is pushing to change the narrative around its electric trucks.
- Steve Birkett, Senior EV Editor
December 4th, 2023 – Ford has announced another $7,500 in Retail Customer Cash to attract buyers to its electric trucks, effectively doubling the potential savings from F150 Lightning incentives.
The $7,500 in bonus cash applies only to Lariat trim versions of the F150 Lightning which start at $71,900. This is important, because any truck priced under $80,000 can also qualify for the federal tax credit of $7,500, if the buyer has sufficient tax burden to claim that amount back in 2024. The end result for buyers in the right position is up to $15,000 in F150 Lightning incentives, a significant amount off the best-selling electric truck in the US.
According to Ford CEO Jim Farley, Ford had one of its best months for electrified vehicles in November. Taking to social media, Farley raised the F150 Lightning as the country's best-selling electric truck and highlighted hybrid models like the Ford Maverick as the brand's electrified options made up one-quarter of all its truck sales. On that note, here's how the Ford F150 Lightning compares to a standard F150.
In summary, Farley also commented on Ford's position as the second best-selling EV maker in the US, behind ever-present industry leader Tesla. Notably, Ford's push to sell more electric trucks comes as Tesla attempts to establish a foothold in the lucrative North American pickup truck segment.
The long-awaited Cybertruck was finally delivered last week and shows signs of competing with the upper end of Ford's truck lineup. If Tesla can work through early production challenges of its polarizing-yet-popular new model, the Cybertruck presents another bump in the road for Ford to sell more electric trucks. This casts the F150 Lightning incentives in a different light, with Ford attempting to squeeze as many sales as possible into the period that Elon Musk has infamously termed "production hell".