Email #2 – Can you beat this price?

Email Samples to Negotiate with Car Dealers

• Email1 – Ask for a Clear Price
• Email2 – Can You Beat This Price?
• Email3 – Confirm the Offer

After you have gotten initial car price quotes (along with car dealer email addresses), use the email sample below to negotiate with each dealer to create a Bidding War.

You will be shocked at how quickly car dealers are willing to lower their prices to compete with each other.

The key is to ask each dealer to beat your current best price.  When you get a new, better price, ask dealers to beat that. Your price will continue to drop as you send more emails.

Email Negotiation Template #2 – Can You Beat This Price?

Dear [contactname],

I’ve made up my mind and I’m ready to buy a car.  I plan to buy from whichever dealership has provided me with the best price by the end of the day on [deadline].
 
You’ve quoted me a price of [currentquote] for a new [color] [year] [make] [model].  However, I received a better offer from another dealership.  I was quoted [bestquote] for a comparably equipped car with an MSRP of [MSRPbestquote].  This price includes the destination fee and all other dealer fees except for tax, tag, and title.

If you are able to beat this offer and end up having the lowest price at the end of the day on [deadline], I would be interested in giving you my business.  Could you please let me know the best total price you are able to offer?

Please provide as much information as possible on your available cars including the VIN#(s) so that I may make an informed decision.

Sincerely,
[yourname]

You can track all your emails and car dealer responses in this free car price comparison worksheet.

After you’ve finished negotiating, use this third email template to confirm your best offer and setup an appointment.