CarWoo is a fantastic tool for negotiating with car dealers. But to get the absolute best car price, you must know how to use CarWoo properly! In my last post I reviewed how CarWoo works and today I’m sharing my tips for using CarWoo to get the best possible deal.
First off, never make a counter offer! I’ll explain why, but first I’ll show you a few other tips to get the best prices from car dealers on CarWoo.
Follow the 10 tips below to get the best deal using CarWoo:
- Start your CarWoo negotiation the last week of the month. The best time to buy a car is when car dealers are trying to make their monthly sales quotas.
- Figure out the ONE make and model of car you want before starting a negotiation. On CarWoo, car prices are free on for the first vehicle you choose. If you change your mind and decide to negotiate a second or third type of car it costs $89. While that’s not much in the scheme of things, every dollar matters.
- When you request car prices, you can select up to 15 dealerships to hear from. That’s 10 more dealerships than any other service offers so take advantage. Make sure all 15 dealerships are checked. There is no reason to limit yourself to only a few dealerships since CarWoo manages the process for you. The more dealers you include, the lower the price you’ll get.

- CarWoo guarantees you’ll hear from at least 3 dealerships, however you probably won’t get prices from all 15 you check. Ideally you want around eight quotes to get a good price. Anything less than 5 quotes is not competitive enough! If this happens, make sure you get additional car prices from dealerships that may not be signed up for CarWoo.
- After, you create an account and click Receive Offers, you’ll be taken to the Summary of Your Offers page. Scroll to the bottom and click, Change your preferences for this car.
Then scroll to the bottom again and say you want to finance through the dealer.
This does not commit you to anything, but car dealers are more apt to give you a better price if they think there’s a chance you’ll finance through them. Car dealers don’t want you to pay cash because they make money through financing. And you won’t be lying to them. You should give car dealers a chance to provide you financing, but only take it if they can beat the best rate you find online. - After getting quotes, wait at least 48 hours before negotiating. This gives more dealers time to see each other’s prices and provide you with competitive offers. You can wait even longer if you like. All dealers put expiration dates on their quotes, so you can always see if any offers are close to expiring.
- Even though there’s a very slick option to speak to a car dealer without providing your phone number, DO NOT call any car dealers. When you talk to a dealer on the phone, their main goal is to convince you to come to the dealership. They are seasoned negotiators and know all the tricks to get you in the door. Avoid any conversations and stick to the facts by only communicating via comments.
- Unlike some services, CarWoo does not tell you average prices paid for cars in your area. So make sure you know what you should pay for your new car before accepting an offer. At the start of any negotiation, it’s important to have a target price in mind so you know what to consider a good deal.
- And the most important point: DO NOT make a counter offer! You may be tempted to enter a price and click the big Send Counter Offer button, but don’t do it. Why? As soon as you throw out a number to a salesman, you’ve set a price floor for yourself and they will not go below that number. Why give them a price they won’t beat? This can end up costing you hundreds of dollars. Don’t prevent yourself from getting the best possible car price.
Instead of making an offer, type in a comment and ask them to beat your lowest price. I’ve created an email template you can use for this purpose, and at CarWoo, you can just copy and paste the text into the Comment area. Go into every offer and ask each dealer to beat the best price that you have. The key is to ask them to provide you with new offers instead of throwing out a number yourself. - Lastly, CarWoo does not handle your Financing or Trade-in. Once you get a great car price it’s not time to rest, you’ve only finished 1/3 of the deal. When you get to the dealership to sign for your car you’ll still need to negotiate your trade-in and auto financing on your own.
Want to buy a car near (or below) dealer cost?
Get the free 10-Day Car Buying Expert Email Course

You'll learn:- How to buy a car at the best possible price (by making dealers compete)
- When is the best time to buy a car?
- How to find the best financing available (by making lenders compete)
- How to sell or trade-in your car for maximum value


You'll find out:
{ 7 comments… read them below or add one }
I just checked out CarWoo and I don’t see the free service you wrote about. When I click on the link for pricing it shows $49 (or $44 if you get the discount). Am I missing something?
Hi AJ, Great question, that is a little confusing. The pricing page you found is outdated (I confirmed this with the CarWoo team recently). The column that says $49 should actually be “FREE” and you get all the same benefits of the $89 column with the exception that you can only select one make and model car.
When you go to CarWoo, just choose a make and model and you won’t be asked to pay anything.
Thanks for the info. I plan to buy a car soon and have found the blog and the strategy guide to be invaluable. It’ll be the first time I buy a car without the help of my parents so I’m looking forward to putting it all to use and hopefully coming away with a good deal.
Glad to hear it AJ! Feel free to ping me with any questions along the way and good luck!
Would love to hear how you make out.
Nice service that CarWoo offers, and your advice is right on as well.
I spent 12 years in dealership finance, about half the time as finance director–and can tell that you’ve spent a considerable amount of time in a dealership, too. I love that you are helping people to get great deals and provide for their transportation needs without selling their souls to the devil:)
Great explanation on using CarWoo. I previously used them back in November of 2010 when there was a modest cost to get the competitive bids for one make & model. I ultimately didn’t buy from a CarWoo dealer but negotiated a better price with a closer dealership because I was better informed!
How does CarWoo now make their money ? Does the “winning” dealer (if there is a sale) pay some sort of consideration back to CarWoo ?
Thanks.
Hi Andrew, I agree, big improvement by CarWoo to stop charging for bids on one make and model. Making the service free to users is sure to grow their fan-base exponentially. They do still make money on users that change their mind and pay for a negotiation on a second car. And to be honest, I’m not certain if they charge car dealers a sign-up fee or for sales or lead generation, but my guess is that they do charge for something.